Volunteer Engagement & Activation Resource (VEAR)
NIFA and National 4-H Council partnered to commission a comprehensive national study among current and prospective 4-H volunteers to determine how to attract high performing and engaged volunteers to the 4-H Movement. The Harris Interactive study determined several profiles of current and prospective and volunteers. The profiles will help 4-H staff to identify the most promising volunteers and provides the most compelling language to use to motivate them to donate their time. In addition, 4-H staff are encouraged to use the “Join the Revolution of Responsibility” brand campaign as a platform to attract volunteers to join the 4-H Movement and make a positive impact on America’s youth.