Cause Marketing

From licensed products to 4-H-inspired point-of-sale fundraising opportunities, 4-H can create a custom cause marketing solution for any company or retailer that wants to support millions of young people while driving business. Partnering with 4-H will engage your employees and customers in a cause that they care deeply about—the future of America’s youth! Click on the logos below to see a sampling of 4-H’s successful cause partnerships. Learn how to become a 4-H partner.

Develop a Cause Marketing Partnership with 4-H

It will drive business! Consumers consider a cause when deciding:

• What to buy or where to shop – 86 %
• Which companies I want to see doing business in my community – 77%
• Which stocks to invest in – 79%
• Which products and services to recommend to other people – 66%
• Where to work – 80%
• Millennials (young people ages 13-25) are more likely to switch from one brand to another (price quality equal)if the latter supports a cause – 89%

Source: 2007 Cone Cause Evolution Survey, 2006 Cone Cause Millennial Cause Study 

Interested in learning more about how 4-H can drive your business? Contact us about cause marketing opportunities best suited for your organization.