Cause Marketing Partnership with 4-H
It will drive business! Consumers consider a cause when deciding:
- What to buy or where to shop: 86%
- Which companies I want to see doing business in my community: 77%
- Which stocks to invest in: 79%
- Which products and services to recommend to other people: 66%
- Where to work: 80%
- Millennials (young people ages 13-25) are more likely to switch from one brand to another
- (price quality equal)if the latter supports a cause: 89%
Source: 2007 Cone Cause Evolution Survey, 2006 Cone Cause Millennial Cause Study
Interested in learning more about how 4-H can drive your business? Contact us about cause marketing opportunities best suited for your organization.
4-H is Cause Marketing Success
From licensed products to 4-H-inspired point-of-sale fundraising opportunities, partnering with 4-H will drive your business and engage your customers in a cause that they care deeply about the future of America's youth! 4-H can create a customized, cause marketing solution for any company or retailer. Types of partnerships include:
- Point-of-Purchase (4-H Paper Clover Promotion or Change Round Up)
- Per Purchase Contribution
- Per Participant Contribution
- Licensing Partnership
- Gift with Purchase Promotion
Click on the logos below to see a sampling of 4-H's successful cause partnerships.
Tractor Supply Point-of Sale Partnership Example
4-H and Tractor Supply Company have a multi-year partnership that, via in-store promotions and other initiatives, will give nearly a $1 million back to county and state 4-H programs in 44 states over the next three years. Funds will primarily come from two Paper Clover Promotions (4-H paper icon campaign) per year. Prior to entering into the multi-year partnership, highlights of the pilot 4-H Paper Clover Promotion included:
- More than $300,000 raised in the pilot Paper Clover promotion
- Nearly 1,000,000 media impressions for TSC
- Funds went to nearly 900 counties in 40 states
jcpenney Transactional/Point-of-Sale Partnership Example
4-H and JCPenney stores across the nation run four yearly in-store promotions called 4-H Round Ups to benefit local 4-H programs. Customers "round up" their purchase to the nearest dollar, and donate the difference that they rounded up to county 4-H programs and 4-H Afterschool. Highlights from this current partnership include:
- Nearly $400,000 raised since 2009
- 32% of customers participated in 4-H POS promotion (a 2-6% higher participation rate than with other charities)
- Benefits 96 county 4-H programs in 38 states
- "We know that with 4-H we are generating additional visitors to the stores and we see Round-Up as a simple way of helping to level our resources to benefit our communities." – Lisa Proctor, VP of the JCPenney Afterschool Fund
Syngenta Per-Purchase Contribution Partnership Example
With the Pay it Forward program (piloted in 3 states), for every gallon of Quadris® and/or Quilt® purchased from an authorized, participating dealer, Syngenta made a donation to that dealer/store's county 4-H program.
Highlights from this partnership include:
- $0.25/gallon purchased was donated to 4-H
- $25,000 was raised for counties in Delaware, Maryland, and Virginia
- Increased visibility of Syngenta products among 4-H families in three states
State Farm Per-Participation Partnership Example
State Farm® teamed up with the MLB® (Major League Baseball) to give 4-H and baseball fans the chance to win World Series tickets and up to $25,000/week to National 4-H Council by playing the online 'Go To Bat' game. For every person who participated in the game and listed 4-H as their charity of choice, National 4-H Council was entered into a weekly drawing. Highlights include:
- In the first week, more than $20,000 was won/donated to National 4-H Council via game
- State Farm® and MLB® received promotional visibility via the 4-H network in all 50 states via
Facebook, Email blasts, and other promotional channels